Psychology Behind Instagram Popularity

Eight years ago, photography giant integration was released on the world. The app, which allows its users to share photos and videos with strangers, families, and strangers around the world, has quickly collected one billion users, the top social network on the planet. Creating Working Apps But why is Instagram so popular? It has to do with many human psychology.

The desire for self(ie)-actualisation

Desire to get the truth; To fulfill the drive for self-determination and creative expression, it was suggested that in 1943 as the basic human necessity of Abraham Masoom. The creation and retention of an integrated account is a material process. Personality; They can decide which photos to post (and do not post), which they need to follow, and which photos they like.

Users are able to expand networks with other liked people and feelings of relevant, positive self-esteem by selecting a particular person (such as fitness freaks, animal lovers, global lovers or artists). According to other basic requirements) and creative expression. Integration gives young youth the opportunity to experience this time and then selects an identity when many people are trying to get them out.

However, it is necessary that there is a need for external validation and choice, as it can be inevitable. Instagram should not be replaced by a healthy, balanced real (and social) life!

Humans are visual creatures

Most of the Instagram's success is the fact that humans are visual creatures, and in the world dominating the pictures, the instagram has provided us an easy way to use many of them in a short period of time. We are only ready to process visual information faster than other data (60,000 times faster in text, in fact!).

The importance of a good visual image can not be understood; The effect of enlarging the image is a huge impact on which the picture is received, how many genders they like and whether it goes wireless. The study shows that photos that dominate cool colors such as blues, are more saturated than they are, are included in the background, and also like less powerful colors.

This is a gender thing

There are some evidence for promoting gender differences in teachers' use, with 58% of instagram users reporting as women. There are numerous numerous subjects about teachers, from Gothic to Architecture, Instagram is probably the most famous for feminine content as a smooth bowl, Boo Girl and New York fashion model.

With the majority of traditional beauty and lifestyle trends, and the internal pressure of the app on 'filtering' focuses on the majority, which can make women more important than men, due to this division.

Influencer marketing

Teachers have huge emphasis on beauty, makeup and fashion, with time, naturally promote the interests of brands and businesses, which are very beneficial to your marketing ability. Instagram has provided wide access to social media platforms and the highest engagement rate brand. The power of a visual image is extremely valuable in marketing, thousands of people are more effective in driving brand engagement compared to using your product or viewing these effects.

There are several factors involved in the impact of marketing effectiveness. The effect of the book of Robert B. Ceddini: Psychotherapy offers six: stability, choice, social proof, satisfaction, reduction and authority. The concept of social proof indicates that the impact of your product sharing is giving so much social evidence that its product is valuable and valuable, therefore its chances increase in their induction Followers will also appreciate the value of this product.


Why we use the Instagram to understand the psychology better, we are not able to just monitor effective marketing guests, but we are able to gain insight into our positive and negative behavior and to our happiness and prosperity. Make the necessary needs to improve

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